``A Deeper Shade of Blue`` is the much-anticipated new film from award-winning surfing film maker Jack McCoy, the man behind cult titles such as `Occy the Occumentary` and `Blue Horizon`, one of the most respected film makers in the industry. Set to inspire, educate and update, `A Deeper Shade of Blue` is the most comprehensive story of surfing ever told. The film is the 25th release from McCoy, who is set to be recognised with a Lifetime Achievement Award at the X-Dance Action Sports Film Festival in Salt Lake City, Utah this week. His stellar career has seen him make music videos for Sir Paul McCartney, capture the unprecedented big wave action of Laird Hamilton and shoot some of history`s biggest surfing legends: Gerry Lopez, Andy Irons and Dave Rastovich among others.
It tells the story of surfing as Hawaii`s greatest gift to the world, from its ancient beginnings as a Waikiki tourist attraction to today`s $6 billion-a-year global industry. Told in eleven cleverly entwined chapters and featuring narratives from today`s leading surfers Jordy Smith, Jamie O`Brien and Stephanie Gilmore, the film describes the evolution of surfboards from wooden blanks in Hawaii to today`s mind-blowing inventions for every type of wave. It also describes how two female surfers were responsible for surfing`s rise to worldwide fame - Hawaiian Princess Kaiulani who resurrected surfing in the late 1800s after a Missionary ban and Malibu surfing legend `Gidget` who brought surfing to the masses in the late 1950s through a TV show and movies. Before `Gidget` burst into the mass media, there were less than a thousand surfers in the world.